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For coaches and business owners

Attract. Trust. Sell. Every post has one job.

Content that brings sales, not just likes. We plan your content around your offer, create it with you, and turn the pieces that work into ads, so the right people get to know you, trust you and book with you.

Book a free call See the two ways to work with us

Free 30-minute call. We look at what you post today and what it could be doing for you.

Attract.

Trust.

Sell.

Every post has one job.

Posts that bring the right people to you, not just more people.

Posts that show who you are and how you work, so people feel they already know you.

Posts that give a clear next step to your offer.

Attract, build trust, or sell. Never just likes.

"Attract: posts that bring the right people to you. Trust: posts that show who you are. Sell: posts that give a clear next step. Every post has one job."

Sound familiar?

You’re doing the work. Your calendar doesn’t show it.

You post. You answer every comment. You’ve learned Reels, Canva and hashtags. People like your posts, and some tell you they love your work. But at the end of the month, the bookings don’t match the effort.

  • Lots of likes. Very few bookings.
  • I post because I should, not because I know what it’s for.
  • I spend my evenings editing instead of with my clients.
  • I don’t know which posts actually bring anyone in.

It’s not that your content is bad. It has no job.

Why we’re different

Most content sells output. Ours is built to sell.

Most agencies sell output and measure attention: posts per month, reach, likes. We sell strategy and measure clients. Content is one of the tools we use to get you there, alongside your ads and your booking page.

Output and attentionStrategy and clients
A calendar to fillA plan where every piece has a job
Posts that look goodPosts that look good and lead to your offer
Reports on reach and likesA monthly look at which pieces brought enquiries
Content on its ownContent that feeds your ads and your booking page

Yes, it will look good. Your colors, your fonts, your style. Looking good is where we start, not where we stop.

How it works

Strategy first. Then every piece gets a job.

We start with your offer and your ideal client: who they are, what they need to hear, and the one step you want them to take. Then we plan your month so every Reel and carousel does one of three jobs.

  1. Attract

    Posts that bring the right people to you, not just more people.

    A Reel on the mistake your ideal client keeps making.

  2. Trust

    Posts that show who you are and how you work, so people feel they already know you.

    Your method, a client story, why you do this work.

  3. Sell

    Posts that give a clear next step to your offer.

    How your program works, and where to book.

Content and ads, together

Content builds the trust. Ads bring it to the right people.

Content on its own grows slowly. Ads on their own feel cold. Together they do what neither does alone.

  1. We test

    We publish and watch what people save, share and watch to the end.

  2. We push what works

    The pieces that work become ads, already proven, in front of more of the right people.

  3. They get to know you

    People who watched one piece see the next: your method, your story, your offer.

  4. They book

    The ad leads to your page, your page to your calendar.

The ads, the page and the booking are the Client Loop. Content is what keeps it fed, month after month. See the Client Loop

Two ways to work with us

Pick how much we take off your plate.

Both start with a strategy. The difference is who writes, who posts, and how far we take it.

Starter

You bring your voice. We turn it into content that sells.

From €600 a month

  • 4 Reels and 4 carousels a month, each with a job
  • A monthly plan: topics, hooks and the job of every piece
  • On-screen text, captions and calls to action, written by us
  • Reels edited with subtitles and music, carousels designed in your brand
  • One planning call a month
  • Two review points and one round of changes per piece
  • Everything ready to post by the 20th

Your part: You film short clips and voice notes, approve the text, and post.

For coaches who want consistent content that sells, and are happy to post it themselves.

Book a free call

Most complete

Complete

We plan it, write it and publish it. You show up and record.

From €1,500 a month

  • 8 Reels and 8 carousels a month
  • A content strategy built around your offer, reviewed every quarter
  • Scripts written for you, so you just read and record
  • Premium visuals: animated hooks, intros and text
  • We schedule and publish for you
  • Your profile set up to sell: bio, link, highlights, pinned posts
  • The best pieces of the month flagged and ready to run as ads
  • Two calls a month and a one-page report on what brought enquiries

Your part: You film from our scripts and approve the text.

For coaches who want content fully off their plate, and want it working with their ads.

Book a free call

One-time setup to build your brand system and your plan. 3-month minimum, then month to month. You can move from Starter to Complete in any month.

Add if you need it: Weekly story sets and replies to commentsExtra Reels or carousels in a busy month

Not included: running paid ads (see The System) and answering your DMs. Your ad budget is always paid by you, in your own ad account.

Who does what

You bring your voice. We do the rest.

You

  • Record short clips and voice notes. We send you filming tips.
  • Drop them in your shared folder by the 5th of the month.
  • Approve the text with one link, by the 10th.
  • Review the finished pieces, with one round of changes.

Us

  • Plan the month: topics, hooks and the job of every piece.
  • Write the on-screen text, captions and calls to action.
  • Edit the Reels and design the carousels in your brand.
  • Deliver everything ready to post by the 20th.

How a month runs

One month, two reviews, no chasing.

  1. PlanDay 1

    A short call to agree the month: topics, the job of each piece, what you’ll record.

  2. RecordBy the 5th

    You film and drop the files in your folder. What’s there on the 5th is what we make that month.

  3. Approve the wordsBy the 10th

    You get one link with every text and caption. Once you approve, the words are set.

  4. ReviewBy the 17th

    You see the finished pieces and send your changes together, in one message.

  5. ReadyBy the 20th

    Everything is in your folder, ready to post. On Complete, we schedule it.

What we measure

We track clients, not likes.

From the first month we set up three simple things, so you always know what brings people to your door.

  • A tracked link in your bio

    So we see who comes from your content.

  • One question in your booking form

    "How did you find me?" Plain, and it tells us more than any dashboard.

  • A monthly look at what worked

    Which pieces brought enquiries, and what we do more of next month.

We never promise followers or sales figures. Nobody honest can. We promise a strategy behind every piece, a clear path to your offer, and honest numbers on what’s working.

Is it a fit?

This is for you if…

  • You’re a coach or business owner with an offer people already pay for
  • You want your content to bring clients, not just compliments
  • You’re happy to film short clips, and you’d rather not edit them
  • You see content and ads as part of one plan

Probably not for you if…

  • You mainly want a pretty feed and more followers
  • You don’t have a clear offer yet. Content can’t fix that, and we’ll say so
  • You want someone to promise you numbers

In their words

Scripts that finally say it

Alice
WhatsApp voice note to Christiane, in German
  • When I saw how you’d rewritten my scripts, I just thought: wow. How do you even know how to do that?
  • Just reading them, I could see exactly what was missing from my content. Now the value comes across so much better.

Two moments from her voice note, translated from German.

Good questions

Things you might be wondering.

Do I need to know anything about editing?

No. You record on your phone and drop the files in a folder. We plan, write, edit and design. You never open an editing app.

Will it look good?

Yes. During setup we build a design system in your colors, fonts and style, so everything looks like you. But looking good is where we start, not where we stop. Every piece also has a job.

What’s the difference between Starter and Complete?

On Starter, you speak in your own words, we turn it into finished content, and you post it. On Complete, we also write your scripts and the strategy, publish for you, and prepare the best pieces to run as ads.

Do you promise followers or sales?

No, and be careful with anyone who does. We promise a strategy behind every piece, a clear next step to your offer, and an honest monthly look at which pieces brought enquiries.

Are ads included?

The content is built to work as ads, and on Complete we flag the pieces that are ready. Running the ads is part of The System. Your ad budget is always paid by you, in your own account.

What if I’m late with my clips?

What’s in your folder on the 5th is what we make that month. If you send less, you get less that month; the plan for the next month stays the same.

Can I change things after I’ve approved the text?

Small fixes, yes. Every finished piece has one round of changes. Rewriting approved text counts as a new piece.

Do you use AI?

For layout and first drafts, always checked by a person. Your real voice, always. We never use an AI voice or your likeness without your written consent.

Who owns the content?

You do. Your footage and every finished piece are yours to use as you like.

How long do I commit for?

Three months to start, because content needs a few months to show what works. Then month to month.

One free call

Your content can do more than collect likes.

A free 30-minute call. We look at your offer and what you post today, and show you what each piece could be doing for you.

Book a free call Free, 30 minutes, nothing to prepare.
Christiane from Sansara Media, laughing

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